Lançada na 9ª edição do Prêmio Amazonense de Propaganda e Marketing (PMKT), ocorrido no dia 4 de dezembro no Studio 5 em Manaus, a segunda edição da Revista Mercadizar tem a capa assinada pelo diretor de arte da agência Mene & Portella, Ramon Gurgel.
Através do galo, símbolo da publicidade, e utilizando elementos recicláveis, como fone de ouvido, teclado, grãos de café, sementes e folhas, a capa representa “O Norte da Comunicação”, de acordo com Ramon. Ao Portal Mercadizar, ele contou como foi o processo de produção da capa:
“Primeiramente solicitamos ao Rogério Vieira, ilustrador da VR, para desenhar o galo para termos a base. Fizemos uma reunião com toda a equipe para pensarmos em elementos que poderiam ser reciclados e representassem nossa rotina e nossa cultura. O processo todo durou uma semana. Pegamos todos os elementos e fomos encaixando conforme as partes do galo. Por exemplo, o café está no papo do galo, o pescoço é de jornal, que é uma base forte também, ali no peito é a juta que é um elemento mais nortista.”, disse Ramon.
Para Mariana Moreira, diretora executiva do Mercadizar, a segunda edição dá continuidade ao trabalho desenvolvido na primeira revista, o de incentivar e valorizar a comunicação da região Norte. Nela é possível encontrar conteúdos variados como comunicação não violenta, privacidade de dados, entrevistas com profissionais locais, artigos, 80 anos do Batman, o Anuário Mercadizar, além do inscritos no PMKT 2019 e muito mais.
A Revista Mercadizar também possui uma versão digital que será enviada para os assinantes do Anuário e do RH da Comunicação. E se você ainda não é um assinante, use o cupom #MERCADIZANDO e ganhe uma anuidade grátis!
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